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Our Specialties:
Advanced Online Surveys - We design each survey based on defined project objectives. Our software accommodates advanced questionnaire design.
Online Focus Groups - Clients don't have to travel all over the country to observe traditional focus groups. Transcripts are automatically generated. Clients can observe and interact with the moderator from their business, home, or at surveydepartment.com.
Extended Online Focus Groups - These focus groups are similar to standard online focus groups except that another module allows the discussion to continue for days or weeks.
Online Depth Interviews - These are one-on-one interviews done online in a chat environment. Transcripts are automatic. Typically project reports are done in a case study style.
Streamingfocus - We offer a system for viewing traditional focus groups using streaming internet video. Clients can view multiple focus groups at one time from their computers rather than traveling to where focus groups are being held. Surveydepartment.com does not conduct traditional marketing research in focus group facilities. We can refer you to full service research vendors when you require such facilities.
Choice Based Conjoint Analysis - This method is based on choosing between alternatives rather than rating them. In the real world consumers make choices. It is a technique often used to develop the optimal product.
Hierarchical Bayes Estimation - Using data collected from surveys using Choice Based Conjoint questions, this method works to provide product utilities used in product development simulation.
MaxDiff Analysis - This method is an alternative to using rating questions to compare a number of issues or attributes. Respondents select between two attributes at one time.
Latent Class Analysis - Latent Class is a statistical technique often used for development of customer segments based on their needs.
Product Concept Testing - Using Choice Based Conjoint Analysis product choices are evaluated in comparison to each other. We also can conduct video-based ethnographic projects.
Needs Segmentation - A segmentation technique where customers are grouped into segments based on the product attributes they need. We also conduct traditional customer segmentation based on opinions, attitudes, product usage, and demographics using other methods.
Text Analysis - We provide text analysis using Eaagle software.
Social Media Research - We have partnered with Start-Thinking to provide customers with social media research. Start-thinking is a digital communications design agency.
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