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Online Depth Interviews: Depth interview projects can be very expensive when done in-person. Travel expenses often make these projects unlikely to even be considered. However, online they become a very cost effective alternative. Yes, depth interviews can be done on the telephone. But, then they must be recorded and often transcribed. Online depth interviews use a secured chat platform that immediately generates a perfect transcription. Text analysis can be used to analyze results. Depth interviews are a great alternative to focus groups when interaction between respondents is not appropriate.
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