Online Focus Groups, Cutting Edge Marketing Research:

Gather qualitative feedback from hard-to-reach participants. Reach participants located in different cities. Marketers like online focus groups because they can obtain customer opinions and attitudes without expensive time wasting travel.

We use the InterQue system which was developed to be compatible with most computers, browsers and settings. Exhibits are easily viewable by the moderator, clients and invited participants within separate expandable windows. Technical support is available to both clients and participants during focus group sessions. Transcripts are available immediately after each session.

Clients are able to view each focus group session from their office or home. They can communicate with the moderator during group sessions and can suggest additional questions.

Research professionals consider online focus groups to be an advanced web-based technology. We can invite participants using our focus group invitation system or you may invite your own customers. If you need participants across the United States, e-mail addresses of respondents from research panels can be procured. Online surveys can be used as screeners prior to sending participant invitations. Participants are called by telephone prior to each group to confirm their attendance and check accessibility

Online Marketing Research Blog